Wednesday, December 12, 2012

Aloha to all visitors

Welcome to the Juice Sticks blog. 
Physically we are located on the North Shore of Oahu. So naturally, our subject matter will be ocean orientated. Since Hawaiian Juice Sticks are the surfboard brand that we build you can expect most talked about will be surfing and the various vehicles used to ride waves.
We will try to include eye candy on a regular basis with photos of the beauty of the ocean and environs and our latest surfboard products. Feel free to comment via e-mail

Mahalo, Richie Joe

Saturday, September 18, 2010

Get ready, get set.......

The summer has come and gone without much surf action, but the North Shore is about to throw out the first swell of the coming winter. The boards are all fixed and the leaches untangled. Bring it on!
Hopefully Hawaiian Juice Sticks will have something to blog about. The shaping room is organized and updated and we are ready for the phone to start ringing after the first swell, as traditionally it does.
The longboard templates will be moving to the back of the pile as the guns and quads take to the front.
Hope everyone is well and we would love to hear from you.
To the left is one of my favorite pictures.

Thursday, December 3, 2009

Saturday, October 24, 2009

Surfing and Smiling

Surfing is fun and makes us smile.
Smiles like this one are what makes shaping fun.
Bryson hugging his 5'8 Quad.

Tuesday, October 13, 2009

The School of Fish

The latest graduates of the School of Fish line up for their post ceremony pictures.
Everyone involved are very proud and look forward to their upcoming graduate studies on the North Shore.
From left to right: 5'11 keel, 5'8 quad, 5'6 keel.

Saturday, October 10, 2009


I love my logo.

One reason is that one of my most favorite people on the planet is the artist behind it. 
In 1994 we took his original idea and the second draft was a winner!

Someone once told me that I should have something more like R. (R dot). Another reason why I love my logo ----- its not like an R. I think its more like ------ fun!

Which is the reason Juice Sticks exists, its fun, for me building them and hopefully for anyone riding them.

Aloha to Pam and Rick

The biggest smile

Planning a custom surfboard is for me a fun although very important activity. Ideally you get a chance to watch your custom(er) actually ride some waves. But still a lot can be learned with an interview. As I ask certain questions, pictures of surfboards appear in my head. As more questions are answered the pictures change in sort of a mental slide show. I like to know what they presently ride and what about their current board or boards they like and dislike. Where they most frequently surf, what size surf, how long have they been surfing. Why are they getting a new board? What they are trying to accomplish when they surf and their favorite maneuver. Certainly important is their condition. Are they in good shape? How much do they weigh? Even the size of their feet can be of help. The more info, the better. Eventually, my mental slide show stops on a particular picture and becomes my target. As I sculpt the foam to look like that picture a video begins to play in my head. I see my customer surfing their upcoming board and he or she stands out from the crowd, the best one out there...............
When it comes to smiling.